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THE BIG STRONG ARMS: A BAND YOU CAN TRUST

BRAND IDENTITY ・ PACKAGING DESIGN ・ GRAPHIC DESIGN

November 2015 - November 2016
Direction: The Big Strong Arms

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A BAND YOU CAN TRUST

Some of the most interesting and engaging projects can come from far away, but others can be found right at home. A local band, The Big Strong Arms, approached me in late 2014 about formulating a particular kind of brand identity for their freshman album, "A Band You Can Trust". With energy, creativity, and a nonstop deluge of ideas, the band and I quickly put together not just a logo, but an entire visual theme to capture and complement their unique style of music. Over the next year or so, as the band laid down track after track, I worked closely with lead guitarist Adam Mobarek to create and compile assets for their online and physical presence. The aesthetic the Arms were after was that of early 2000's, big-business stock photography. In other words, high-quality "bad design" was the name of the game. And after a photo shoot with the band decked out in suits and brandishing instruments in a local office, the final album was born, and "A Band You Can Trust" is now available on iTunes and Sound Cloud.

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For the cover, the band knew exactly what they wanted: business cards, suits, and the look of promotional material that would be more at home on a corporate software suite than a jazz-rock CD. The key to making the cover shot work was creating a logo for the band that contrasted with this stiff, corporate image enough for the viewer to question what they were seeing, and hopefully take a closer look.

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The principal photo shoot was simple (in theory). We had planned out a number of key shots to be included in the album, including the double-page spread of the full band for the album interior, the drummer (Phil Palmer) accepting a packet of important papers at his drumkit, and the lead vocalist (Jon "Jed" Edwards) screaming into a 70's-style office phone mounted on a mic stand. A good bit of improv and a loose environment led to some absolutely wonderful shots that made it into the final insert below.

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The physical album is accompanied by a printed front-and-back trifold insert, detailing how the Big Strong Arms have been "Serving You Since Right Now!" with "Diversity. Diversified." and give you more music per album than the leading store-brand band. Snarky, clever, and silly, the insert was a special treat to design when the content had to appear to make sense at first glance, but get more and more absurd the longer you looked.

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Fate Foretold
Fate Foretold
Super League Gaming League of Legends City Champs
SuperLeague Gaming League of Legends City Champs
League of Legends All-Star Fire/Ice Trophy
League of Legends All-Star Fire/Ice Trophy
The Big Strong Arms: A Band You Can Trust
The Big Strong Arms: A Band You Can Trust
MTG World Championship Trophy
Magic the Gathering World Championship Trophy
Twitch Creative Trophy
Twitch Creative Trophy
Graphical Posters
Graphic posters
Publications
Books and Publications
Game Lab
Game Lab Digital UI
US EPA Digital Signage
US EPA Digital Signage
Cogwork Earth Series
Cogwork Earth Series
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Apparel
Apparel
Oculus Speaker System
Oculus Speaker System
Skullcandy
Skullcandy POP Display
Album Art
Music & Album Art
FPS UI
SciFi FPS UI
Hunt Library Virtual Browse
Hunt Library Virtual Browse
Krispy Kreme Transformative Cart
Krispy Kreme Transformative Cart
NOL: The Pursuit of Knowledge
NOL: The Pursuit of Knowledge
Sanctum Headphones
Branding and Logos
Sanctum Headphones

Sanctum Headphones
Sesame Dishware Storage Kit
Sesame Dishware Storage Kit
Monster Supersplash Speaker
Monster Supersplash Speaker
Lycos @ NCSU
Lycos @ NCSU
Monster Sound
Monster Sound
Electrolux P.C.R.
Electrolux P.C.R.
VUSE
VUSE Counter-Top Educator
Hax Campsite Tool
Hax Campsite Tool
Miscellaneous Projects
Miscellaneous Projects
D-Vision 6 Internship
D-Vision 6 Internship