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KRISPY KREME TRANSFORMING KART

POINT OF PURCHASE ・ INDUSTRIAL DESIGN ・ SUGAR

FEBRUARY 2015
Direction: David Rogers
Collaboration with: David Rogers
Awards: Gold POPAI OMA Award

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TAKE A BITE

Did you know that the stock a store holds of Krispy Kreme varies dramatically based on the day of the week? One store could have as many as 250 items delivered one day, and as few as 50 on another. Plus, a huge display with only a few items on it isn't appetizing. Created for client Krispy Kreme, this display adjusts to contain product in an attractive way- everything from a small, artful display to enough sweet confections to feed an army.

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The final cart- fully stocked at maximum and "minimum" capacity.

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Early concepts depicting possible methods for expansion.

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Optional coloration based on display location.

Fate Foretold
Fate Foretold
Super League Gaming League of Legends City Champs
SuperLeague Gaming League of Legends City Champs
League of Legends All-Star Fire/Ice Trophy
League of Legends All-Star Fire/Ice Trophy
The Big Strong Arms: A Band You Can Trust
The Big Strong Arms: A Band You Can Trust
MTG World Championship Trophy
Magic the Gathering World Championship Trophy
Twitch Creative Trophy
Twitch Creative Trophy
Graphical Posters
Graphic posters
Publications
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Game Lab
Game Lab Digital UI
US EPA Digital Signage
US EPA Digital Signage
Cogwork Earth Series
Cogwork Earth Series
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Apparel
Apparel
Oculus Speaker System
Oculus Speaker System
Skullcandy
Skullcandy POP Display
Album Art
Music & Album Art
FPS UI
SciFi FPS UI
Hunt Library Virtual Browse
Hunt Library Virtual Browse
Krispy Kreme Transformative Cart
Krispy Kreme Transformative Cart
NOL: The Pursuit of Knowledge
NOL: The Pursuit of Knowledge
Sanctum Headphones
Branding and Logos
Sanctum Headphones

Sanctum Headphones
Sesame Dishware Storage Kit
Sesame Dishware Storage Kit
Monster Supersplash Speaker
Monster Supersplash Speaker
Lycos @ NCSU
Lycos @ NCSU
Monster Sound
Monster Sound
Electrolux P.C.R.
Electrolux P.C.R.
VUSE
VUSE Counter-Top Educator
Hax Campsite Tool
Hax Campsite Tool
Miscellaneous Projects
Miscellaneous Projects
D-Vision 6 Internship
D-Vision 6 Internship