KRISPY KREME TRANSFORMING KART
POINT OF PURCHASE ・ INDUSTRIAL DESIGN ・ SUGAR
Direction: David Rogers
Collaboration with: David Rogers
Awards: Gold POPAI OMA Award
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Did you know that the stock a store holds of Krispy Kreme varies dramatically based on the day of the week? One store could have as many as 250 items delivered one day, and as few as 50 on another. Plus, a huge display with only a few items on it isn't appetizing. Created for client Krispy Kreme, this display adjusts to contain product in an attractive way- everything from a small, artful display to enough sweet confections to feed an army.
The final cart- fully stocked at maximum and "minimum" capacity.
Early concepts depicting possible methods for expansion.
Optional coloration based on display location.